A living document. Last updated: 11/4/22
We’re building a world in Web3 that you can be part ofEdenhorde is an NFT project from Merit Circle, a vertically integrated gaming DAO. It is a part of Merit Circle rather than a subsidiary. A maximum of 8,800 Edenhorde NFTs will exist, not including various future collections and additional (spin-off) NFTs.
Closest analogous examples: The Lord of the Rings, Pokémon, Star Wars
N.B This document uses illustrative examples from well-known household names to help provide easy-to-understand comparisons. It does not attempt to directly compare the caliber of Edenhorde to these projects in its current state. We are aware that franchises like these, by nature, take an extraordinary amount of time and effort to develop.
As a concept, Edenhorde is an exercise towards collective world-building and IP (intellectual property) in Web3. Highly successful analogous examples of this in legacy media are long-running story-driven multimedia franchises (e.g The Lord of the Rings or Pokémon).
Web3 brings with it new challenges, opportunities and approaches to this exercise, most notably: part-ownership through NFTs. This allows for the success of the project to directly benefit owners of Edenhorde NFTs as well as allowing this ownership to be sold or traded.
Edenhorde NFT holders also benefit from brand exposure, as while owner, they can use the rights to the image associated with their NFT commercially, examples of this might include building a personal brand using the image or selling merchandise.
On World Building and Narrative
We’re building a world through multimedia, of which an interactive narrative arc is the foundation. This helps build the world and IP. Without this foundation there is no Edenhorde.Edenhorde as a project will exist in multiple mediums. The current dominant medium (other than the NFTs themselves) is the Edenhorde narrative arc. The narrative arc is a collection of interactive episodes which are composed of text-driven narrative, a musical score, illustrative work, interactive elements (i.e. votes, claims, trades etc.) and other multimedia work (e.g augmented reality).
Closest analogous examples: The books of Tolkien, the Pokémon game, the Star Wars films etc.
The current narrative arc is considered internally as an MVP (minimum viable product) for what we are developing in a broader sense (an interactive narrative combined with ownership). Lore and narrative is delivered through the text which helps build and solidify the world of Edenhorde. Illustrations, multimedia elements and music are included and act as representations of the world of Ednehorde through media. During the windows between episodes, communication happens within the community around the lore and storyline. Owners can interact with the story and holders are rewarded with items through extremely simple game mechanics.
We are determined to initially build an extremely strong world and IP. Doing so will allow us to move quickly into adjacent mediums such as merchandise, animation, gaming etc.
Edenhorde = World-building & IP + Ownership
On Ownership, Benefits and Utility
We’re building a world in a collective way through the new opportunities that arise from Web3 where there is mutual benefit. Rather than direct consumption, owners financially benefit from the success of the project.Owning an Edenhorde NFT is the gateway to opportunities within the Merit Circle DAO, one obvious example is MIP-10, which allocates 2.5% of revenue from an upcoming game towards Edenhorde NFT holders.
Closest analogous examples: Shares in LOTR, having the rights to one of the the first 150 Pokémon, owning a Star Wars X-wing etc.
Other opportunities will arise through various partnerships unique to Edenhorde NFT holders as well as upcoming Merit Circle projects (including the upcoming NFT marketplace).
Owning an Edenhorde NFT is also the only way to participate in the eight-episode Edenhorde narrative arc which allows holders to claim free NFTs simply by interacting with the story. These NFTs can be held, swapped or sold for profit on secondary markets.
Edenhorde will never be limited or pinned to specific mediums and is a multimedia project by default.From the beginning we’ve aimed to ensure that Edenhorde is not boxed-in to a particular medium (e.g generative artwork, illustration etc.). Prior to our launch we purposefully used mixed media approaches during our excavation of the world of Edenhorde (the first landing page illustration was a digital matte painting).
We truly feel that pushing forward and using a variety of delivery mediums early on (AR, VR, audio, digital, tangible, spoken etc.) are key to the success of developing a foundation for the world of Edenhorde while making the project as accessible as possible.
We feel this also elevates the project to more than the sum of the images attached to the NFTs and helps us focus on bringing the world to life rather than bringing a specific representation to life. This also means that we are not tied to a specific art style or portrayal of the project, freeing us to explore mediums that make sense for specific use cases and to deliver pointed immersive experiences. While also freeing others (ie partners or the community) to build on top of the Edenhorde source code, the world itself.
On Merit CircleEdenhorde and Merit Circle are the same entity. Edenhorde does not act as an incubated project or a subsidiary of Merit Circle but simply as a part of it. The majority of people working on Edenhorde also actively work on Merit Circle and vice versa.
Although Edenhorde may expand to have a fully dedicated team there is currently great overlap within Merit Circle itself, allowing a wealth of talent to jump into the project when needed.
Edenhorde and Merit Circle being the same entity also allows for multiple opportunities within the DAO and within the greater partner network, with the potential for streams of opportunities to flow directly to Edenhorde holders.
On Roadmaps and LongetivityAs a long term project, Edenhorde does not have a public set timeline or traditional roadmap. From the very beginning we have been committed to delivering on things as soon as they are 100% confirmed and have lived up to this internal mantra, delivering the narrative arc only weeks after the launch of the Edenhorde NFTs.
Instead, we will maintain a dynamic section of this manifesto called the Action Zone. These are actionable items that are grouped into three sections: Live Items: these are actionable items that have been released and are accessible right now; Upcoming Items: these are projects that are confirmed internally to be released and are actively being developed; and Early Stage Discussions or Prototypes: these are concepts that are further along than simply the idea stage, but which are exploratory and yet to be confirmed.
We believe this approach will allow us to communicate what we’re actively doing in a practical and pragmatic way while allowing for internal exchange of ideas, and avoiding being tied to unrealistic roadmaps — essentially to avoid overpromising and under-delivering while being able to explore ideas and directions internally without consistent external pressure.